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Analyzing NFL’s social media standings after Week 1

Sep 12, 2013, 1:05 PM PDT


The San Francisco 49ers and Green Bay Packers played in the most-watched telecast of any kind since the Academy Awards in February. But according to a study by, the matchup didn’t make as big of an impact on the social media landscape.

The 49ers-Packers game didn’t crack the top-three most mentioned games in social media. The packed crowd in a tech-savvy market like San Francisco also didn’t help push Candlestick Park to become the most social stadium in the NFL.

Through the analysis of metrics from Twitter, Facebook, Instagram, YouTube and blogs, ViralHeat determined that last Thursday’s matchup between the Broncos and Ravens drew the biggest social buzz. Seeing as how it was NBC’s kickoff to the NFL season and Peyton Manning tossed seven touchdown passes, the results aren’t that surprising.



The nationally televised game between the Cowboys and Giants on NBC’s Sunday Night Football was the second-most socially active game. That game featured the other Manning brother, Eli. It will be interesting to see how the Manning brothers fare on this chart after the Broncos and Giants go head-to-head this Sunday.

The Eagles-Redskins game on Monday Night Football took third place.

The least popular game was the contest between the Lions and Vikings. Adrian Peterson’s 78-yard touchdown run to start the scoring couldn’t even help dig this game out of the social cellar.



It appears that AT&T made a good investment by purchasing the naming rights of Cowboy’s Stadium. Jerry World took top honors as the most social stadium in the NFL last week. NBA superstar LeBron James was in attendance and he was listed as the top social influencer during the game.



The Dallas Cowboys may have received a lot of buzz on Sunday, but the self proclaimed “America’s Team” wasn’t America’s favorite team. Social media sentiment determined the aforementioned honor went to the Philadelphia Eagles. The least favorite team was the St. Louis Rams.



Neither of the Bay Area’s football teams showed up in ViralHeat’s infographic. They did pass along some team specific information to Field of Teams about the 49ers and Raiders.

49ers Social Impact: 

Twitter: 343,783,684

Facebook: 7,103,428

Raiders Social Impact: 

Twitter: 192,143,042

Facebook: 634,029

Field of Teams

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